Remember the old adage "you are what you eat?" well, are you what you drive?...
My friend Nisha "The Car Gal", expert car blogger for her blog "Kadi Krazy" says yes, and I would have to agree with her.
What does your car say about you?
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| New Mercedes E350? |
It is a good question and one that has come up many times between my real estate friends and I. Do clients pick you has their realtor based on your outside image? The clothes you wear obviously make a difference...noone wants to see their realtor in jogging pants and a sweat shirt at their first meeting...granted...but do clients really care about what car a realtor drives? I have heard of some agents loosing listings or potential buyers once the clients noticed that they drove Chrysler vs a BMW or a Civic vs Mercedes. Personally, I agree that image is important and I have tested this myself with many clients, but when it comes down to it, its up to the eye of the beholder! When taking clients out for buying appointments in your car you want to feel that you are driving a nice car that would impress them, leather seats, ample seating space, nice trim, clean car and ofcourse they will notice if it's a Mercedes, BMW, Infiniti Lexus ect.. however, sometimes it may come down to how YOU feel driving your car.
Now what does your car say about you?
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| Old Hyundai? |
Many people expect realtor to be driving a luxury car, even though it is not necessary it is expected..it's a sign of sucess, prosperity and how you run your business in mose clients eyes, but it can also be a sticking point depending on your age and yes, everyone always discriminates against the young people...if clients see a young realtor driving a nice luxury car, feelings such as, "wow, is he/she going to be charging me through the nose to pay for this car??!!!" or "who does he/she think she is driving a car like this and thinking they are a big shot, they got into the business YESTERDAY!" come to mind. However, adversely if you see a realtor with a civic or Hyundai or Mazda, then feeling such has "Hmm, these people are driving a Hyundai, how successful are they in real estate?" come to mind. In the end, can't we all just get along and pick people for their work ethic, experience and a job well done?
I think not!
Unfortunately, in real estate you ARE what you drive, and if you drive a nice car then you are doing well in Real Estate.
So everyone, if you want to look and feel like a million bucks, or if you just need a new set of wheels..contact my friend Nisha at CARS4U.com.
